Eating... Ketchup?

   I read an article in Malcolm Gladwell's "What the Dog Saw".  The article is called The Ketchup Conundrum, and is about... well, you can read it for yourself. We, (my Mom and I), made up a test that corresponded with the article about taste. FYI. Heinz is the best ketchup.

HEINZ         Flavor Order        Flavor Rating (Strength)       Comments:
                     1.Salty                     6                                    Even flavors make it taste better.
                     2.Sweet                   5  
                     3.Tomato                 3        
                     4.Bitter                    5
                     5.Vinegar                 5    
                     6.Spicy Aftertaste?   5   MMmmm....
 Store Brand
                     1.Sweet                  6                                  Too sweet! Not enough vinegar!
                     2.Tomato                7
                     3.Salty                    7
                     4.Bitter                   4
                     5.Vinegar                2.5

 We tried to do this with Coca-Cola, but the flavors are much more subtle. Also, we are "trained" to only taste the trademark "Cola" taste.